NEW WORLD
The prompt for NEW WORLD was to choose a cause or movement, and then create a brand surrounding said cause. NEW WORLD is a queer and trans-centric record label as well as an artist collective.
The wordmark's primary function is to serve as headline type for events and other materials.
In the making of the logo, three values were kept in mind:
BOLD + HIGH END + MASS MARKET
The logo must be strong and able to stand on its own. The logo should feel timeless and refined while also being accessible to the viewer.
The final portion of the project was to make a 30 second video promoting the event.